I’m Dafydd Owen, and I started Dewi vs Goliath to give small Welsh businesses big brand energy.
I’m from Bridgend, and after working in advertising in Wales, New Zealand, and Australia, I saw something big:
Small businesses can compete with big brands – if they tell the right story.
Why This Works
In New Zealand, it’s called “Kiwi Ingenuity.”
Small businesses there nailed their market by speaking to customers like a mate at the pub. Those local stories built trust, and buying local became a cycle that boosted the whole economy.
Here in Wales, the same trend is starting. You’ve seen it with:
Llaeth Y Llan – standing out by being more than just “a dragon on a label.”
San Portablo – local names going global.
The opportunity is here. We just need to tell better stories.
My Experience
I studied BA Creative Advertising & MA Design Innovation at the University of South Wales and have worked:
✔ At a creative ad agency in Cardiff
✔ At a content marketing agency in Edinburgh
✔ As a creative consultant for a London-based startup
✔ Marketing roles for a Novotel hotel in Queenstown, NZ & a real estate company in Surfers Paradise, Australia
Now, I’ve brought that experience home to help Welsh businesses grow.
Why I Started Dewi vs Goliath
Big companies use creative agencies to make ads people remember. But most small businesses can’t afford that – so they settle for cheap, forgettable ads.
That’s where we come in:
✔ Creative campaigns for local budgets
✔ Stories that actually connect
✔ A real chance to compete with the Goliaths
Book a Free Chat →
If you want to get people talking about your business, we’d love to help.